Blockchain Gets Fishy: Swiss Brand Tracking Tuna on The Blockchain

 Tuna on The Blockchain

Tuna on The Blockchain

Gustav Gerig AG, the Swiss food company, is the first European vendor distributing canned tuna with blockchain tracking functions. The traceable logos of Pacifical will be included on the lids of the “Raimond Freres” brand and traced on the Ethereum blockchain.

 

What’s up on the fish market?

 

Supply chains today are living in an incredibly complex environment – knowing where our food came from for now is almost impossible. The fish industry is not an exception – according to a study by Forbes, 1 in 3 seafood products in the United States are incorrectly labeled. Moreover, some producers replace real seafood with chemically created “fish” products.

Additionally, illegal, unregulated and unreported fishing is causing over $10 billion US dollars each year to the industry and posing a serious threat on the environment.

 

Pacifical way

 

Pacifical is a global marketing association between 8 island nations of the central Pacific, who are responsible for producing about 25% of the world’s tuna supply. They promote the trade of MSC certified sustainably caught free school skipjack and yellowfin tuna. Pacifical have been researching traceability solutions since 2011.

They have established their partnership in 2018 with Atato, the Bangkok based blockchain firm. Atato was founded in 2017 and leads innovation in enterprise blockchain with the help of powerful partners as Consensys, AWS, Microsoft Azure and IBM Hyperledger.

Together their goals are to establish a brand new level of transparency and traceability in the tuna market and ensure the sustainability of production. The blockchain platform will spread from 220 large fishing vessels, all through the supply chain until the consumer’s hands, monitoring the journey of over 35 million fish caught annually. Consumers will be able to find the Pacifical logo and QR code on MSC tuna cans. QR codes can be scanned to see all the information: when, where and on which vessel was the fish caught, when it was processed and in which factory.

Raimond Freres brand is the first in Switzerland to introduce the MSC tuna cans to the public.

 

Conclusion

 

The solution of Pacifical and Atato is an excellent example of how blockchain can aid the traceability in the fish industry. The solution has several benefits: it assures the consumer, that the product is truly a high-quality, healthy fish product. It promotes fair trade, by enabling efficient registration and tracking of legal seafood products. Finally, by purchasing certified seafood, we can benefit our environment and encourage sustainable market practices.

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